ModernFi Introduces Prospect Finder: A New Product to Help Partner Institutions Identify and Acquire High-Value Clients and Members

February 11, 2025 | Product Announcement

ModernFi is pleased to introduce the Prospect Finder, a powerful new solution designed to help banks and credit unions identify, research, contact, and win new large-value clients. With this latest addition to the ModernFi platform, institutions can now target high-value prospects, including businesses, nonprofits, commercial firms, and executives, to drive deposit and relationship growth.

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As financial institutions look to navigate the evolving liquidity landscape, organic deposit growth remains a top priority. Banks and credit unions continue to seek effective, low-cost funding solutions and stable, long-term relationships. ModernFi has worked closely with its partners to help them meet these objectives through a range of innovative deposit solutions, helping institutions of all sizes attract and retain large-value depositors with access to extended federal insurance* and obtain funding on demand. Today, ModernFi is pleased to announce the latest addition to its platform: Prospect Finder.

Built in close collaboration with partners, Prospect Finder is a powerful data product that enables institutions to search for and identify high-value prospective clients and members. It provides access to a wealth of new account opportunities, including small businesses, commercial firms, and nonprofits, as well as individuals in executive and management positions. With advanced search and filtering capabilities, institutions can target prospects that align with their specific mission and goals. Prospect Finder leverages a mix of proprietary and public data, refined and enhanced by the ModernFi team, to deliver a deep set of relevant opportunities. Partners can refine their searches by location, prospect type, industry, size, and other variables, ensuring precision in their prospecting efforts. Once high-value prospects are identified, institutions can conduct deeper research, pull contact details for key decision-makers, and engage the ModernFi Institution Success team to initiate outreach, build relationships, and ultimately acquire new clients. By providing key financial insights, like estimated available balance sizes, the Prospect Finder enables partners to prioritize the most promising opportunities.

Prospect Finder is built for institutions of all sizes who are focused on profitable growth. Executives, department leaders, and relationship managers will find immediate value from the data provided and opportunities to build meaningful relationships with new prospects. Importantly, for institutions that already partner with ModernFi to provide access to extended insurance through ModernFi’s deposit network, Prospect Finder is a natural addition that allows them to source the depositors in need of extended coverage in the first place.

By helping institutions identify, target, and acquire new large-balance clients and members, Prospect Finder helps power core, organic, and high-value deposit and relationship growth. With a focus on businesses, nonprofits, public funds, and larger-net-worth individuals, accounts won through Prospect Finder drive meaningful funding, revenue, and margin for partners with accounts that can be grown and nurtured over time.

ModernFi remains committed to partnering with financial institutions of all sizes to develop solutions that power their growth and help them meet their strategic goals. To see a demo or learn more, please reach out to the ModernFi team. We are excited to support your next chapter of growth.

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Get in touch to learn more about how ModernFi can help your financial institution grow and retain high-value depositors:

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* Deposit insurance provided through program credit unions (subject to meeting certain conditions)

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